Gen Howard, STS
Louisville Tourism, Director of Sports Market Development
502-560-1497
Louisville is sports-savvy. After 150 Kentucky Derbys, embracing events is part of our culture. We have quality facilities, abundant hotels, and we’re only one-day’s drive from 60 percent of the U.S. population.
Our community is known for its unique blend of Southern charm and urban excitement. Nestled along the Ohio River, Bourbon City boasts the world’s only Urban Bourbon Experience, a vibrant culture, historic landmarks and iconic events.
Explore the lively downtown, filled with award-winning restaurants, unique accommodations, and a thriving arts scene or discover our vibrant and eclectic neighborhoods, each offering its own distinct character and attractions.
Enjoy our beautiful parks, bourbon distilleries, and welcoming hospitality and come discover why Louisville is a true gem of the Bluegrass State.
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With more than 120 attractions Louisville has something for everyone to see and do. For sports fans, be sure to check out our iconic sports destinations. Churchill Downs is home to the Kentucky Derby – the oldest, continuously run sporting event in America – which means we’ve been in the sports event business longer than any city in the U.S..
While you’re at the track, be sure to stop by the Kentucky Derby Museum. The Museum pays homage to the Thoroughbred and celebrates the rich tradition, history, hospitality, and pride of the world-renowned Kentucky Derby.
The Louisville Slugger Museum & Factory celebrates the extraordinary role Louisville Slugger baseball bats have played in the sport’s past, present, and future. You’ll quickly see that it takes a special place to craft the official bat of Major League Baseball. Experience history-in-the-making as you stroll through the factory where world famous Louisville Slugger baseball bats, used by MLB star players, are made.
Of course, Louisville is home to Muhammad Ali. The Muhammad Ali Center provides education and community engagement to continue Ali’s legacy and inspire greatness. The Muhammad Ali Center is much more than a museum. As an athlete, a humanitarian, a global voice and man guided by faith, Muhammad Ali embodied a pursuit and belief in the greatness found in all people. Founded in 2005, the Center is dedicated to honoring Ali and continuing work based on his core principles.
Getting to Louisville is a breeze. The city is within a day’s drive of 60 percent of the nation’s population. Centrally located, you’ll be surprised how quickly you can find your way to here. Three major interstates – I-65, I-71, and I-64 – intersect downtown providing easy access from the North, South, East and West.
Louisville Muhammad Ali International Airport offers numerous direct flights and is just a 10-minute drive from downtown, making your arrival and exploration incredibly convenient.
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Louisville Tourism, Director of Sports Market Development
502-560-1497
Louisville Tourism, National Sales Manager
502-560-1487
Louisville Sports Commission, Director of Sports Development
502-736-3498
KY Venues, Executive Director of Sales and Food & Beverage
502-367-5160